Ikea pays 10 Roblox gamers to play the function of workers in its digital retailer

Company VR stunts are nearly at all times dangerous, however Ikea’s new strategy Roblox the shop feels significantly silly. The corporate introduced final week that he plans to pay 10 folks £13.15 or €14.80 per hour per job. Recreation “Colleague” Ikea digital retailer in Roblox. Firm Purposes are accepted till June 16Solely from UK or Irish candidates aged 18 years or over.

They pay to be an NPC. What a world. Digital workers will carry out duties corresponding to serving meatballs or serving to folks discover counterfeit furnishings or different Ikea gadgets. They will additionally “get promoted and transfer to a different division, identical to in the actual world.”

Check out Ikea Recreation “Colleague” digital retailer.
Picture: Ikea

I would not assume that is actual work, even when Ikea pays actual cash for it. The web site the place you possibly can apply says it is a “restricted contract.” The app asks you questions like, “How do you are feeling about being become pixels?” or “Should you had been a pixelated piece of furnishings from IKEA, what would you be and why?”

Ikea says it requires a present resume, though it would not require one up entrance, and I could not get previous the shape with my US cellphone quantity. (If any of our readers throughout the pond wish to give it a try to ship us an replace, I would be completely satisfied to examine your expertise.) The gig is open to candidates aged 18 or over who reside within the UK or Republic of Eire, and it has been eliminated so you possibly can decide up your new one Ikea gaming chair after you end enjoying with Ikea digital design instrument and serve digital meatballs from the consolation of your individual dwelling.

Should you apply and do not obtain a name again, don’t fret. The corporate says individuals who do not get a job also can “work, discover and expertise” within the Ikea Roblox retailer. And it says you possibly can win unique Ikea UGCs, the Roblox time period for user-created gadgets or different content material that exists within the recreation.

I will be very frank. I’ve by no means performed with something made in Roblox. However few issues appear much less interesting to me than pretending to be a retail worker in a digital model of a real-life furnishings salesperson. Different corporations have tried their hand at selling their model in digital actuality. Walmart found digital retailer for buying digital items with Robloxin-game forex Robux, and Gucci created Roblox atmosphere, together with Gucci Metropolis in 2022.

So there may be nothing new on this side. And folks – usually kids – truly earn cash Roblox, one thing critics name exploitative. However that is the primary time I’ve discovered that an organization has provided to pay folks actual cash to work for his or her firm. Roblox world, which is unusual, but additionally appears comparatively innocent and fewer obnoxious than NFTs.

The corporate says it should conduct digital interviews from June 14 to 18. Recreation “Colleague” begins on June 24.

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