Spotify now permits unhosted podcasters to add movies to the platform. The corporate quietly deployed New characteristic A Spotify spokesperson confirmed to TechCrunch final week.
Beforehand, creators who wished to add video podcasts to Spotify needed to register for internet hosting with Spotify for Podcasters, a free platform for podcast creators, or with a accomplice internet hosting firm. Creators may also separate their video streams from the audio, however this isn’t supreme since they’re uploaded as two episodes. Now any creator can add their podcasts on to Spotify utilizing their most well-liked podcast internet hosting service.
To make use of the brand new characteristic, creators must go to the Spotify for Podcasters portal, discover the audio model of the podcast episode, and click on the three dots on the proper so as to add a video model. The implementation was first reported Podnews.
Spotify pays extra consideration video podcasts lately, which appears to be paying off. There at the moment are over 250,000 video podcasts on the platform, up from 100,000 in 2023.
The corporate shared these new numbers with TechCrunch forward of Vidcon subsequent week, in addition to different video utilization statistics on its platform. For instance, greater than 170 million customers worldwide watch video podcasts on Spotify, and the variety of month-to-month lively customers watching video podcasts has grown by 40% in comparison with final yr. Moreover, the platform recorded a bigger enhance in hours of video consumption in comparison with hours of audio-only consumption over the identical interval.
“Video is turning into the core of Spotify’s international expertise,” Maya Prokhovnik, Spotify’s vp of podcasts, stated in a ready assertion. “With the variety of podcasters publishing movies on our platform rising 70% over the previous yr, it’s clear that video podcasts are resonating with customers, and the urge for food for video content material has elevated considerably throughout all of our main content material classes on Spotify.”
Spotify has launched different options to enhance the standard of video podcasts for creators and listeners, akin to “Miniplayer“, which permits Premium subscribers to look at movies in a smaller desktop window on high of different home windows.
General, the corporate is rising its funding in video content material. In March Spotify stated The corporate can also be testing video schooling supply within the UK, the place programs are supplied in topics akin to music manufacturing.